WORLD OF GRA is an Intellectual Property (IP), which was developed at the Animationsinstitut of Filmakademie Baden-Württemberg. The IP has one overarching theme: growth.
The beings of the WORLD OF GRA all have one big problem. They grow and grow and just won`t stop growing. The creators believe that this theme is a universal human experience – life means change, growth, moving on. They wanted to create a world, which portrays this experience in a playful and poetic way. Mirroring the IP itself, all of them have grown personally and artistically throughout the creation process and their studies at the Animationsinstitut. The fact that they were asked to produce the visuals and trailers for FMX, ITFS and APDs 2024 marks a special ‘coming of age’ moment for the team.
After completing their studies in Interactive Media, they founded the studio "Mucks! Games" in Ludwigsburg. Their first game, THE BEAR – A STORY FROM THE WORLD OF GRA, a 40-minute interactive bedtime-experience, was released in April 2024. The game won "Best Graphic Design" at the German Computer Game Award 2024.
For the very first time, custom trailers for each event have been created – each with its own story, focus and theme – by the same authors, from the same story world, illustrating the harmonious spirit of synergy between the three events of Stuttgart’s Animated Week. This co-production has been realized by Filmakademie Baden-Württemberg GmbH in cooperation with Film- und Medienfestival gGmbH.