Interactive Media

Experimentation Meets Interaction?

A superhero game or a visionary app for the world of the future – create impressive, interactive experiences!

By specializing in Interactive Media at Animationsinstitut you learn how to design, plan and implement games, apps, VR experiences, media installations, and other interactive experiences. The focus is on the social as well as playful interaction of users and observers with the possibilities offered by media. You have unlimited room to experiment with formats.

The objective is to develop ideas as well as your own artistic and technical design language. To this end, you are given the free space to experiment together with other Filmakademie students in a variety of ways, and to implement your own projects in cooperation. You are supported by highly qualified lecturers and get to meet important national and international players in the industry even while studying.

During your studies, you realize projects in teamwork, from idea to design to production and publication. You can choose from three specializations: As a transmedia/games director you take on the artistic direction of a project. As a transmedia/games artist you take charge of its technical and audiovisual design. As a transmedia/games producer you are responsible for the production of a project on the financial and organizational level and are significantly involved in any creative and technical processes, from content development to marketing strategy.

After graduation, you take off in one of the most promising sectors of the creative industry. Projects of students with such specialization have won several awards, including “Deutscher Computerspielpreis” (German Computer Games Award) and awards by the internationally important SIGGRAPH Asia. The experienced lecturers and mentors who stand by you during your studies will perfectly prepare you for a career in the industry, or support you in starting up your own company. Many alumni hold important positions in major international game companies, creative agencies, and film studios.

  • Entry level
  • Basic Studies (BS)
  • Postgraduate Studies (PGS)
  • Duration
  • 2 years Basic Studies
  • 2,5 years Postgraduate Studies
  • Teaching Language
  • German/English
  • Academic Degree
  • Diploma
  • Tuition fees (per semester)
  • BS: 0 € (first degree) / 650 € (second degree)
  • PSG: 0 € (for EU-residents), 1,500 € (for Non-EU residents)
  • Job Profiles
  • Game Designer, UX Designer, Content Director, Creative Director, Creative Technologist, Art Director, Artist, Tech Artist, Media Producer

Please note

Transmedia/Games Artist or Transmedia/Games Director (Basic and Postgraduate Studies): Please apply to the Film & Media degree program.


Transmedia/Games Producer (Basic and Postgraduate Studies): Please apply to the Production degree programme.

Teaser Interactive Media

Alumnus Eddy Schäfer about His Studies

Anna Katharina Brinkschulte, Senior Lecturer

Alternativer Text

Format openness, curiosity, eagerness to experiment - interactive media are a playground of possibilities.

More about Anna


Who can apply?

In order to apply for the basic studies of Interactive Media you should ideally have a general or subject-related university entrance qualification (Abitur) and approx. 12 months of practical experience in the media field.
The ideal basis for the postgraduate course is a degree in media sciences, communication sciences, humanities, natural sciences, journalism or a related discipline.
Regardless of whether you would like to start as an undergraduate or postgraduate student, the Interactive Media course is suitable for you if you are keen to experiment, creative and interested in new technology.
As a Transmedia/Games Producer you should also have good communication skills and enjoy team leadership and project management.

What industries are most suitable to gather practical experience before starting my studies?

If you want to study Interactive Media, you should gain experience in the media field before applying at Animationsinstitut. This includes game studios, publishers, advertising and communication agencies, TV and television stations, animation studios and much more.
Ideally, depending on the company and area of interest, you can work in the fields of game design, game mechanics, animation, UIX, illustration, project management, concept art, non-linear storytelling, visitor guidance, spatial communication, etc.

What are my job opportunities after receiving my diploma?

Job opportunities are very good. People use apps and games on their smartphones and tablets every day and the young VR industry is also gaining momentum, hence the demand for well-trained creative minds in the media industry is growing steadily. The study of Interactive Media prepares you comprehensively for your professional life in the media industry.

Alternativer Text

Developing interactive media poses an incredibly diverse set of problems and ultimately this is what excites me the most: finding creative solutions to a variety of challenges.

Timo Müssig, Student Interactive Media


Questions about the study programme? Send us a message!