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Though once independent from each other, more and more media platforms and markets continue to converge due to digitization. Movies and television, IT and entertainment electronics, telecommunication, games, social media, exhibitions and events are in the process of merging and old value-added chains dissolve increasingly. New players, new profit models and new formats emerge. Content is no longer created for just one single media platform. Creative minds for multimedia-based development of content as well as producers for cross platform production and marketing are therefore increasingly in demand.
The graduate program Interactive Media is designed to train Transmedia/Games Directors, Transmedia/Games Artists and Transmedia/Games Producers. The students acquire one interactive discipline like Game Design, Mobile Content Development, Community Architecture or Design of Media + Space. Furthermore they develop and produce transmedia content and innovative formats, working in teams across departments and in collaboration with other universities.